The above Pepsi commercial has the slogan for those who think young, saying that their product is for a whole new generation of people not wanting to feel old just ordering a regular cola or ginger ale. This new age attitude is also referenced in a Mad Men episode of the same title where creative director Don Draper appears to be against this new wave of thinking saying that this new generation doesn’t know what to do with themselves or the added sugar they can ingest, and so “pour Pepsi on their cereal”. His boss goes on to tell him that it’s exactly this type of thinking their clients want and they need to hire younger people in order to get the job done.
The attitude of being young doesn’t necessarily apply only to Pepsi. Women have been trying to evolve this way of thinking into their lifestyle with the beauty products they put on in the morning. Pepsi was one of the first to out right say it however, and continues to broaden this idea further emphasizing things that only the younger generation would know about. In the following commercial, Sophia Vergara is lying on the beach, and she decides she wants a Pepsi. Rather than wait in the ridiculously long line for one, she tweets that she just saw soccer star David Beckham. The crowd goes frantic and she is able to get her Pepsi just when David appears next to her. Two concepts are introduced in this commercial that only the young or young at heart can identify with: tweeting, and meeting a star by chance.
Pepsi didn’t only continue with this idea with commercials, but made print ads as well. A very graphic, very designed poster for Pepsi with not just the product, but a young athlete on there as well only ad to their concept.
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