When you think of Nike or any sports company for that matter, you become energized, thinking of the many people behind the company itself and how upbeat they must be to work in such an environment. Apparently, this ideal thinking is exactly how the Nike slogan “Just Do It” was created. Although many people think that Gary Gilmore, a notorious killer was responsible for the origin with the uttering of his last words “Let’s do it” before his execution in 1977, it actually was the brainchild of Dan Weiden of Nike’s ad agency Wieden and Kennedy. He was reported speaking of the Nike employees admiringly saying, “You Nike guys, you just do it.” No matter where the slogan itself came from, it still comes with a powerful message to get in shape. The above commercial provides that impact showing that the woman is so in shape, she is able to outrun her killer.
Why is it that in today’s technologically advanced society, some people still can’t get over someone else’s sexual orientation? Something so simple and personal that it really shouldn’t be anyone else’s business is now somehow a topic of discussion. Who cares? Should anyone? If a person is suffering because of this subject and not feeling comfortable with themselves, is anyone entitled to care? How do you know that there are others out there sharing the same problems, or that anyone cares at all? This was the idea behind the Give a Damn campaign created by Cyndi Lauper in 2007. The campaign consists of PSAs on behalf of True Colors, a music touring organization that consists of celebrities with Gay, Lesbian, Bisexual and Transgender interests. The hope of this project is to say that there ARE people out there when you think no one else has your same problems or issues. The above ad features celebrities talking about suicide and how it isn’t the only way out of how you’re feeling.
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