EOC Week 7: Pitch

For my advertising campaign, I am choosing to focus on Degree men’s deodorant. It’s something used every day, and is something so simple that people don’t take too much time to really think about it. This is also a product that controls how a man’s whole day goes. Men want to be prepared and feel fresh for whatever comes at them, and if they’re sweaty and gross, that’s not going to happen.

My idea for this campaign is to show just how Degree affects a man’s day as perceived by both a man and a woman. The average man has goals and things he may want to accomplish by a certain time, or that’s what a woman wants to think anyway. She wants to know that her man wants to do more than sit on the couch all day, playing video games and stuffing his face. But what is it that a man wants to do with his time? Maybe spending all day on the couch playing video games and stuffing his face is exactly what he wants to do. Is there really anything wrong with that as long as he smells fresh either way?

Degree is a brand unlike any other in that it’s all about the typical male and how he is perceived in everyday notions. Other products out there would have you buying them because of the fantasy they portray when using them. Why not appeal to the everyday man and making himself the best man that he can be instead of trying to change him? This brand is all about giving a man that added confidence he needs in order to get through his day by being himself. Who would want anything more? The slogan I’ve created only adds to the male side of deodorant by saying that men are “Prepared For Anything.”