Degree Men's Deodorant: Prepared for Anything

“For such advertising to affect you, it has to seem relevant to you, and it has to be presented through media channels that willreach you,” (Landa, Advertising by Design, 3). It is with this idea in mind that I chose Prepared for Anything as my slogan for Degree men’s deodorant. Men can be very complex creatures, but for the most part, they usually have one thing on mind. That one thing can lead them to different extremes, changing who they are, but who wants them to change, and why should they? Men shouldn’t change who they are; they should, however, feel fresh and confident with whatever challenge they take on. That’s where Degree steps in.

No matter who he is, a man wants to be able to be at his very peak, whether this peak involves climbing mountains or playing video games. He wants to feel Prepared for Anything. That’s why this slogan has such a huge impact within this campaign and for the deodorant itself. “Ads promote,remind, endear, inform, and call people to action. Besides effectively calling people to action, what makes a campaign effective is a matter of opinion,” (Landa,Advertising by Design, 192). When men take the time to actually look at a deodorant advertisement, they are usually considering switching brands. Something in the product they are currently using just isn’t doing it for them, and they need to find something better. Prepared for Anything is the slogan that will convince men Degree is that something better.

When I was trying to come up with a slogan for Degree men’s deodorant, I asked my fiancé what he looks for when buying a deodorant. He said that he really wanted something that wouldn’t be too overpowering, or too under-powering. Most important is that the product has to make him feel fresh. There are certain qualities and aspects that lead men to make that defining purchase. By studying the opposite sex, I’ve been able to gain an insight into what exactly is important to them, and according to Advertising by Design by Robin Landa, “seeing a situation, brand, organization, product, service, or behavior from adifferent perspective (reversal) can help stimulate ideas,”.  With this campaign, I want men to use Degree deodorant and feel Prepared for Anything.